Asia Sporting Goods Pte Ltd
ASG — Asia Sporting Goods · Singapore

Sporting goods distribution across Asia Pacific.

We take sporting brands to Asian markets — exclusive distribution agreements, marketplace operations, and B2B wholesale, run from Singapore with on-the-ground operations in the region.

HeadquartersSingapore

Regional entity, contracts, and logistics coordination out of a stable trading hub.

OperationsSoutheast Asia

Active sales and fulfilment operations in the Philippines, expanding across the region.

CoverageAsia Pacific

Distribution, retail channels, and event presence across APAC markets.

What we do

Three ways we move product

ASG runs the full chain from brand agreement to end customer — one partner instead of a patchwork of agents.

Exclusive distribution

Long-term exclusive and non-exclusive distribution agreements with sporting goods brands entering Asian markets — import, pricing, MAP enforcement, and channel management.

Marketplace operations

Direct-to-consumer storefronts on the region's dominant platforms — Shopee, Lazada, TikTok Shop, and standalone e-commerce — run in-house, not outsourced.

B2B wholesale

Reseller and club programs for retailers, academies, clubs, and event operators — tiered pricing, reliable stock, and regional shipping.

Brand portfolio

Brands we carry

We keep the portfolio deliberately tight — brands we can genuinely build in the region, not a catalogue of logos.

Oxdog
Official distributor — Philippines (exclusive), expanding across APAC

Scandinavian sporting goods brand. ASG runs the full Oxdog business in the region: import, marketplace retail, reseller programs, and event presence.

Your brand here.
We're selectively adding brands that fit our channels. Talk to us.

Partner with us

Resellers & brand principals

Retailer, club, or academy looking for wholesale terms — or a brand looking for a distribution partner in Asia. Either way, this is the door.